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You enter the patients you’re looking for, and we have a prebuilt library of profiles to optimally deploy dollars to find your patients to maximize enrollment in your study. 

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Sonar comes with a data rich analytics dashboard so you can understand where when and how you are obtaining your patients. 

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Introduction

The Importance of Clinical Trials

Clinical trials are the vital step that helps scientists build a ladder to medical success. Participants are an inseparable part of the recruiting process. Unfortunately, finding eligible and motivated participants is one of the major challenges that experts face (Topolovec-Vranic et al., 2016). In fact, approximately 80% of studies experience delays due to recruitment issues. Delays cost more than $2 billion each year (“A paradigm shift in patient recruitment for clinical trials,” 2017).

The importance of clinical trials is not only a research problem. Delays in clinical trials lead to real negative outcomes for patients as they often rely on medical findings and new medications. So how can clinical trials lead to practical success and positive outcomes for patients?

Digital Recruitment & Clinical Trials

Today’s technology-driven society has changed dramatically. Online shopping, virtual counseling, and remote work: technology has an impact on all aspects of life. Medicine is not an exception. Therefore, it’s not surprising that digital recruitment is on the rise.

Due to the complexity of all research requirements, conventional methods (such as community outreach, radio advertisement, and boards in clinics) are becoming ineffective. What’s more, data show that patient screening success has dropped significantly in the recent years. On top of that, ethical principles put additional restraints on research and clinical trials, which narrows the patient pool.

In fact, there’s over 150% increase in eligibility criteria; and a survey conducted by the Clinical Trials Transformation Initiative (CTTI) showed that the most difficult obstacle to overcome is identifying patients who meet the eligibility criteria (“A paradigm shift in patient recruitment for clinical trials,” 2017).

Last but not the least, figures can blow your mind: although companies worldwide continue to spend more on recruitment each year, 46% of trials fail due to poor recruitment.

Although numbers speak for themselves, researchers keep wasting huge portions from their limited budget on recruiting via standard methods (such as fliers and TV ads). On the other hand, the expenditure on the Internet for digital recruiting is too little:

At the same time, studies that compare conventional methods and digital recruitment practices show that digital recruitment ‘beats’ conventional methods. There are three categories that prove that: effectiveness, cooperativeness, and cost-effectiveness (Topolovec-Vranic, 2016).  Effectiveness refers to the number of participants in each study, cooperativeness can be described as the diverse range of demographics, and cost-effectiveness is related to the total cost of the recruiting campaign.

If 46% of trials based on conventional recruitment fail, and only 1% of the budget is spent on Internet recruitment? Why is this discrepancy and how can digital recruitment become an established practice in medicine?

Why Digital Recruitment?

There are numerous reasons to choose digital recruitment. Ready to give it a go?

Make It Easy

First of all, digital recruitment is relatively easy; mainly because research becomes more patient-friendly. By including mobile technology and accessible e-tools, researchers eliminate many obstacles to participation, such as complicated technology, time-consuming training, cognitive burden, and long commuting.

Medical professionals also benefit from digital recruiting. By using reliable technology and online data, experts have the unique chance to analyze relevant information and apply findings to medical treatment in real time.

Go Online

As mentioned above, another advantage of digital recruitment consists in the fact that this method eliminates commuting. As clinical trials require numerous testing and constant observation, commuting can be a challenge even for interested and engaged participants. In fact, people who live in smaller regional centers are more likely to enroll and complete a trial than people in huge cosmopolitan cities (Nash et al., 2017). Simply because they don’t have to commute for hours!

For instance, NIH PROMIS, one of the powerful Qolty modules, give participants the unique opportunity to provide subjective data, such as cravings, at all times. Using a mobile device and engaging apps is beneficial for both participants and researchers.

No Boundaries

Digital recruitment helps you expand your horizon. It eliminates a major burden that might narrow the patient pool: location of participants. Participants are only a click away, and on-site recruitment is not needed. In addition, researchers can target hard-to-reach subjects. In fact, digital recruitment benefits a huge number of studies that require hard-to-reach participants (Topolovec-Vranic, 2016). Also, by choosing different eligibility criteria, researchers can make their search more specific and colorful at the same time. Ethnic minorities, transgender people, cancer patients: researchers can target numerous hard-to-reach subjects and enrich their research (Admon et al., 2016).

Although numbers speak for themselves, researchers keep wasting huge portions from their limited budget on recruiting via standard methods (such as fliers and TV ads). On the other hand, the expenditure on the Internet for digital recruiting is too little: