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7 results for “pharmaceutical marketing”
Job-Related Health Issues That Affect Employees Working in Pharmaceutical Marketing
<p><strong><span>Abstract</span></strong></p> <p><span>Marketing representatives play a critical role in a pharmaceutical organization in the development and sustainability of their business through helping in selling of products and services. It is not an easy job. The Medical Marketing representative is a high-risk job with immense stress and negative consequences for individuals. It requires more skills, wider knowledge and emotional stability than the other profession. Due to extensive traveling, wandering and waiting time, target issues, work-life balancing problems and lack of job security the medical representative feels exhausted.</span></p> <p><span>In India, the pharmaceutical industry is growing tremendously for the past few years. This industry is highly competitive in nature. It increases the need for the marketing representatives and also their roles and responsibilities simultaneously. The cut-throat competitive scenario in the market increases the pressure of achieving targets to pharmaceutical sales which ultimately induced their job stress and other health issues. So, the pharmacy institution must provide more attention to prevent and reduce the burnout of the marketing representatives, otherwise the institution will lose its reputation.</span></p> <p><strong><span>Keywords: </span></strong><span>occupational risks; pharmaceutical marketing force; road traffic accidents; violence; workplace stress; Burnout; Frustrating; Medical Representatives; Stress and Work-Life Balancing Problems; stress management Violence; Well-being.</span></p>
Appendix to 'Digital Marketing in Indian Pharmaceuticals: Strategies for Prescription Products Targeting Healthcare Professionals
<p>This appendix supplements the scoping review on digital marketing strategies in the Indian pharmaceutical industry from 2014 to 2024. It includes additional data, case studies, reference tables, and detailed analyses that support the main paper, providing further insights into the adoption and effectiveness of digital tools among healthcare professionals. The appendix also incorporates supplementary materials that expand on the use of AI, social media, omnichannel marketing, and key theoretical frameworks, such as the Unified Theory of Acceptance and Use of Technology (UTAUT) and Customer Journey Mapping (CJM), used in the main study.</p>
Impact of Generation Z on Pharmaceutical Marketing, Sales, and Compliance - Full Panel Discussion
<p>This video captures the full panel discussion on the impact of Generation Z on pharmaceutical marketing, sales, and compliance. The panel features insights from industry experts, marketing strategists, compliance officers, and Gen Z doctors, discussing the challenges and opportunities in engaging with this demographic. Key themes include digital engagement, value-driven marketing, ethical considerations, and the adoption of emerging technologies.</p>
Appendix for 'Current Trends of Digital Marketing in the Indian Pharmaceutical Industry'
<p>This appendix provides supplementary materials for the research paper titled <em>"Current Trends of Digital Marketing in the Indian Pharmaceutical Industry."</em> It includes detailed survey questions, statistical analyses, reliability and validity reports, and comparisons of digital marketing strategies between Indian and multinational pharmaceutical companies.</p>
Bioequivalence Study of Mirabegron From Bladogra 25 mg Extended Release Tablets (Multi-Apex for Pharmaceutical Industries, Egypt) Versus Myrbetriq 25 mg Extended Release Tablets (Marketed by Astellas
ClinicalTrials.gov study NCT04476966. IPD Sharing: UNDECIDED. Countries: 1. Publications: 3.
Supplementary Material for 'Generation Z Doctors' Preferences Towards Pharmaceutical Marketing': Survey Instrument and Response Distribution
<p>This supplementary material accompanies the study 'Generation Z Doctors and the Future of Pharma Marketing in India.' It includes the complete survey instrument used to gather insights from Generation Z doctors, as well as detailed response distribution tables. The material provides additional data that supports the quantitative and qualitative analyses presented in the main manuscript, offering a comprehensive understanding of the engagement preferences, decision-making paradigms, and ethical considerations influencing Generation Z doctors' interactions with pharmaceutical marketing. This dataset is intended to facilitate further research and enhance the transparency of the study's findings.</p>
A Bioequivalence Study to Compare VIMOVO Manufactured at AstraZenca AB to VIMOVO Manufactured by Patheon Pharmaceuticals and Marketed Enteric-coated Naproxen Formulation
ClinicalTrials.gov study NCT01331993. IPD Sharing: Not stated. Countries: 1. Publications: 0.
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DANDI Archive for NWB datasets
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International Brain Laboratory public data
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OpenNeuro
OpenNeuro is a free, open platform for sharing neuroimaging datasets, with public search, dataset pages, and download paths for web, S3, DataLad, and the OpenNeuro CLI.