zenodoopen
BRAND ATTACHMENT DATA BASE
<p>A sample of 1,922 consumers from the three most populated cities of Ecuador (Quito, Guayaquil and Cuenca) took part in the study. They chose fashionable brands with functional (<i>n</i> = 1,066), hedonic (<i>n </i>= 463) and symbolic (<i>n</i> = 393) positioning strategies.</p>
ShareScore
36/100
Overall dataset sharing score
Score breakdown
These five areas show where the dataset supports — or may limit — practical reuse.
- Stewardship
- 4
- Harmonization
- 8
- Access
- 16
- Reuse readiness
- 8
- Engagement
- 0
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