Best Worst Scale under uncertainty

<p><span>Dataset from a questionnaire that included a Best Worst Scaling task as follows &ldquo;Imagine you are in your favourite wine shop to buy a bottle of wine to drink at home with family and/or friends. You will then be shown a series of tables with 6 attributes or characteristics of the wine in each table. Please select the characteristic that would influence you the most and the characteristic that would influence you the least when considering the purchase of a bottle of wine in the shop. Some attributes or characteristics shown may not be common but please consider all the characteristics as if they were possible&rdquo;. The Excel data contains two worksheets associated with the BWS experiments (control and treatment with follow up question on preference uncertainty) and socio-demographic characteristics (gender, income age, education level).&nbsp;</span></p>