Replication package for: "Advertising and Content Differentiation: Evidence from YouTube"

<p>Replication Package for: Kerkhof, A. (forthcoming) Advertising and Content Differentiation: Evidence from YouTube, Economic Journal&nbsp;</p> <p><strong>Important note regarding file format:</strong></p> <p><em>There are different instructions for windows and unix (MacOS) based systems.</em></p> <p><strong>Windows:</strong></p> <p>The zip-file was split into three components, using WinZip.&nbsp;</p> <ul> <li>Two of the segments of the split Zip file have the extensions ".z01" and ".z02".</li> <li>The last file has the extension ".zip".</li> <li>To open the split Zip file, open the file with the ".zip" extension. Don't try to open any of the files with the numbered extensions; WinZip won't recognize them as Zip files.</li> <li>Once the split Zip file has been opened, you can work with it much as you would work with a regular Zip file, except you can't add any new files or remove existing files. Some operations such as creating self-extracting Zip files and editing comments are also disabled for split Zip files.</li> <li>The split Zip file format is an extension of the Zip 2.0 specification. Therefore, some Zip utility programs may not be able to open split Zip files. Please see&nbsp;<a href="https://kb.winzip.com/help/HELP_SPLIT_ZIP_INFO.htm">Split Zip file compatibility information</a> for more details.</li> </ul> <p>For further information, see here:&nbsp;</p> <p><a href="https://kb.winzip.com/help/help_splitdlg.htm?alid=165377265.1715071480">Splitting Zip files (winzip.com)</a></p> <p>&nbsp;</p> <p><strong>Unix (MacOS):</strong></p> <p>The following sequence of commands will re-assemble the original zip file:</p> <ol> <li>click&nbsp;<em>download all</em> and unzip the enclosing archive on your computer. You will see 3 files in the archive.</li> <li>execute on your terminal&nbsp;<code>zip -s0 3-replication-package.zip --out package.zip</code></li> <li>execute on your terminal <code>unzip package.zip</code>&nbsp; to extract all files as usual. &nbsp;</li> </ol>