BRAIN Journal-Cursor Movement – a Valuable Indicator in Intelligent System Design-Figure 5. Emotional flow after 3 hours of graphical editing

<p>To resume, we started with a product interface, found a way to determine two opposite states, than used that way to map user interaction with the product and determine the emotional answer to that interface. The results can then be used to improve product design, to elicit certain emotional responses, etc. For example, in this case, due to the rapid movement (anger) patterns in the aligning phase, a layout that minimizes this can be developed, using a shortcut menu or dynamically appearing guidelines. Furthermore, the user interface can be imagined to be able to learn working patterns and shift the shortcut menu from an aligning menu, if it detects anger patterns, into a color/shape picking menu, if it detects relaxation patterns, therefore assessing the emotional impact and improving the design of the interface in the same time.</p>