Digital and Physical Worlds: Exploring Consumer Information Needs During UK Bank Branch Closures

<p><span>The transition from physical to digital business models has accelerated rapidly in all sectors. This </span><span>shift is evident in the UK retail banking sector through the swift adoption of digital business models</span><span> particularly with the widespread closure of bank branches across the UK. Smooth transition to digital services requires deeper understanding of consumer behaviours. The paper highlights the early findings on the information needs that emerge during this era of bank branch closures. </span></p>