zenodoopen
Engagement and Purchase Intention in storydoing and storytelling for Instagram ads
<p>This is a database with which we have worked on the engagement and purchase intention generated by storydoing and storytelling advertising.</p>
ShareScore
40/100
Overall dataset sharing score
Score breakdown
These five areas show where the dataset supports — or may limit — practical reuse.
- Stewardship
- 12
- Harmonization
- 4
- Access
- 16
- Reuse readiness
- 8
- Engagement
- 0