Ethical Considerations in Consumer Preferences for Regional Food Brands

<p>This dataset supports the article <em>Ethical Considerations in Consumer Preferences for Regional Food Brands</em>. It includes 384 responses collected via online and paper surveys using a quota sampling method based on demographic data from the Liberec Region (Czech Statistical Office, 2023).</p> <p>Data collection occurred from March to June 2024, primarily through Computer-Assisted Web Interviewing (CAWI), with printed versions distributed in public venues for respondents without internet access. The questionnaire featured multiple-choice, short-answer, and Likert scale questions and was pilot-tested for clarity and reliability.</p> <p>This dataset provides insights into ethical considerations in consumer preferences for regional food brands and can be used for further research or replication.</p>