UBB_Quantitative data_Biocultural Tourism

<p>Within WP2, &ldquo;Case studies of transformative biodiversity practices&rdquo;, UBB developed a questionnaire. The objective is to observe what variables influence the intention to have a biocultural touristic experience in a High Nature Value (HNV) area. The dependent variable is the &ldquo;intention to have a biocultural touristic experience in an HNV area&rdquo;. In developing the questionnaire, we started with the variables included in Ajzen&rsquo;s Theory of Planned Behavior (attitude, subjective norm, perceived behavioral control, and intention). We extended the original model by adding the following variables: knowledge, awareness of HNV, values, trust in the authenticity of the biocultural experience, perception of the contribution of a touristic experience in HNV, and demographics. The questionnaire serves as a tool for the BIOTraCes community and beyond. It provides a data-driven foundation for understanding and influencing tourists&rsquo; intentions and promotes sustainable and transformative biodiversity practices in HNV areas.</p>