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SHIFT OF ONLINE CONSUMER PURCHASING BEHAVIOR IN VIETNAM DURING THE COVID-19 AND IN THE NEW NORMAL CONTEXT
<p>The study’s findings contribute to clarify shift of online consumer purchasing behavior and factors affecting the frequency of consumers’ online purchases in pandemic and after the pandemic’s demise, in order to help business to developeffective marketing strategies and enhance their presence in the e-commerce sector. </p>
ShareScore
36/100
Overall dataset sharing score
Score breakdown
These five areas show where the dataset supports — or may limit — practical reuse.
- Stewardship
- 8
- Harmonization
- 4
- Access
- 16
- Reuse readiness
- 8
- Engagement
- 0