Consumer's purchase intention and willingness to pay (WTP) for circular beef

<p>Data correspond to 5246 consumers&nbsp;responsible for buying food in their homes in 5 EU countries (Germany, Netherlands, Italy, Czech Republic, and Spain).&nbsp;The collected information corresponds to&nbsp;1) socio-demographic information, 2) t consumer&rsquo;s purchase intention and willingness to pay for beef obtained by circular farming (DCE), 3) and variables related to the components of the planned behaviour theory (social norms, environmental attitudes, consumer&acute; perceived behavioural control and frequency of consumption, and general sustainable behaviour).</p> <p>Data was collected online using a structured&nbsp;&nbsp;survey&nbsp;</p> <p>Data &nbsp;allow us to know consumers&#39; preferences and WTP for beef obtained by circular farming and some sustainable behaviours</p>