Flexible But Disconnected: Airbnb Hosts' Work-Family Experience and Social Isolation

<p>This research explores relationships among Airbnb hosts&rsquo; experience of social isolation/loneliness, social support, work-family conflict in relation to wellbeing, life satisfaction, and intent to stay with Airbnb. We tested a structural model using data from 136 Airbnb hosts and found that greater levels of social isolation were associated with higher work-family conflict, lower mental wellbeing, and lower life satisfaction. We also found the social support was negatively related to social isolation. Our findings suggest the double-bind of gig work: while hosting on Airbnb provides flexible work and additional income, it may come at the cost of social isolation. This has implications for gig workers and the organizations who contract with them. The absence of social connection and the competitive nature of the gig economy may result in feelings of alienation unless measures are taken to prioritize the humanity of workers.</p>