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5 results for “Informative Travel Organizations”
BRAIN Journal-The Presence and Activity on Facebook of the Informative Travel Organizations in Romania-Figure 1. Selected Romanian counties in order to strengthen the target group of tourism organizations with informative role
<p>In this regard, we analysed the current state of presence and communication on Facebook for<br> 109 informative tourism entities located in 25 Romanian counties, selected on the basis of tourist<br> traffic indicators for the period between 2007 and 2013. The structure of the 109 organizations<br> analysed is: 43 tourist information centers (39.45%), 44 entities with the name of the association for<br> tourism promotion, ecotourism promotion, mountaineering promotion etc. (40.36%), 18 tourism<br> clubs (16.51%) and 4 tourist information points/offices (3.67%)</p>
BRAIN Journal-The Presence and Activity on Facebook of the Informative Travel Organizations in Romania-Figure 4. Facebook adoption rate by age group in Romania
<p>Also, according to Facebrands statistics of 15 October 2015, the Facebook penetration rate in the population is 39.76% and in the total number of Romanian Internet users is 82.97%. The statistics infirm the preconceived ideas of skeptics that the websites of socialization have no relevance for tourism organizations because the contained information in these websites is unstructured, inconsistent in terms of content and irrelevant for tourism, or newer, the ideas of those who believe that the majority of Facebook users are young and very young (under 18). From Figure 4 we can see that the segment of major users (over 18 years) totals 88.3% of the total number of Facebook users and these users may have at any time the quality of tourists.</p>
BRAIN Journal-The Presence and Activity on Facebook of the Informative Travel Organizations in Romania-Figure 3. Integration of Social Media elements on tourism organization's websites
<p>Currently, in Romania there are about 8 million Facebook users (Facebrands.ro). In the recent years there has been a spectacular increase of this phenomenon, which shows how important is the use of social networks for an economic and even for a non-profit entity in order to make the brand known or to promote an activity (DailyBusiness.ro). </p>
BRAIN Journal-The Presence and Activity on Facebook of the Informative Travel Organizations in Romania-Figure 2. Online presence through a website of Romanian tourism entities with informative role Source: authors
<p>According to research results (Figure 2), almost 68% of the entities with tourist information and promotion role own a proper site for the presentation of the work, while 18.35%, most probably do not realize in pragmatic terms the usefulness of such promotional tools. The situation can be cataloged as quite worrying, especially if we consider that today, due to the fulminant development of smartphones, more and more tourists choose to seek information on the Internet, even during their trip to a new destination (Wang el. al. 2012).</p>
BRAIN Journal-The Presence and Activity on Facebook of the Informative Travel Organizations in Romania-Figure 5. The attendance rate and active communication on Facebook of the Romanian tourism organizations with informative role
<p>As we can see in Figure 5, the presence on Facebook of the organizations involved in information and promotion of tourism activities (54.12%) is lower than the rate of online presence through a website (67.89%), which broadly confirms that Social Media visibility is the second step in the strategy of online business promotion of entities that were subject of this research. The fact that 99% of the tourist organizations present on Facebook already have a website that promotes their own work confirms the previous statement</p>
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