Find research datasets worth reusing

INFLUENCE OF COVID-19 PANDEMIC ON ONLINE MARKETING. (A SPECIAL REFERENCE TO JALGAON CITY.)

<p>COVID-19 pandemic has stirred every single individual around, bringing the&nbsp;<br>entire society to a pause in all features. It is affecting businesses, institutions, and health&nbsp;<br>amenities. Even marketing has not been forborne by this pandemic. This situation will have a&nbsp;<br>long-term influence on man-kind, though we could go back to our normal life in a few&nbsp;<br>months. On the other hand, due to the policy of Digital India, every part of the nation is now&nbsp;<br>connected with the internet, having digital gadgets to obtain online information.<br>During this pandemic situation, it is observed that people are spending more and more time&nbsp;<br>online. In fact, according to Forbes, during this pandemic situation internet has surged by 50-<br>70% in the world. Therefore, firms need to precisely determine their online marketing policy&nbsp;<br>and find unique &amp; fine-tuned ways to communicate not only during the time but should also&nbsp;<br>have the long term approach.&nbsp;<br>The present research article critically examines and highlights the opportunities and&nbsp;<br>challenges of Online Marketing in and after the COVID-19 situation, as per the perception of&nbsp;<br>both buyers and suppliers in Jalgaon City. The researcher gathered the polls to manifest the&nbsp;<br>situation of Online Marketing in two parts, the general respondent consisting of the&nbsp;<br>consumers and specialist respondents such as the marketing personnel. A survey of 167&nbsp;<br>buyers (Consumer) and 37 suppliers (marketing personnel) were conducted using the&nbsp;<br>convenience sampling method.</p>