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16 results for “digital marketing”
Market Power / Import demand elasticity faced by an exporter at 6-digit HS level from Solleder (2020)
<p><strong>Description</strong></p> <p>This dataset contains the market power of exporters at the country level for more than 4000 6-digit HS codes (HS 1992 / H0) from Solleder (2020). Market power is proxied by the inverse of the import demand elasticity faced by the exporting country. Elasticities are estimated following the method developed by Kee et al. (2008). For more information, please refer to Solleder (2020).</p> <p>The <em>dta </em>file can be opened with STATA 14 or above. The <em>csv</em> file is a comma-separated value file. The separator is ',', and the first row is variable names. The content is the same in both files. Variables are:</p> <ul> <li><em>exporter</em>: ISO 3166 3-character country codes, string; </li> <li><em>commoditycode</em>: product 6-digit HS codes in HS revision 1992 (H0), string;</li> <li><em>epsilon</em>: import demand elasticity faced by the exporter, numeric;</li> <li><em>epsilon_se</em>: standard error of <em>epsilon</em>, numeric;</li> <li><em>marketpower</em>: market power, inverse of the absolute value of the import demand elasticity faced by the exporter, numeric.</li> </ul> <p> </p> <p><strong>Reference</strong></p> <div> <div>Kee H.L., A. Nicita, M. Olarreaga 2008 'Import demand elasticities and trade distortions' Rev. Econ. Stat., 90 (4), pp. 666-682</div> <div> </div> <div>Solleder J.M. 2020 'Market power and export taxes' European Economic Review, Volume 125, 103425, ISSN 0014-2921, <a href="https://doi.org/10.1016/j.euroecorev.2020.103425">https://doi.org/10.1016/j.euroecorev.2020.103425</a>.</div> </div> <p> </p>
Figura 27: Confluências entre marketing digital e marketing científico no contexto ASEO
<p>A Figura representa as confluências entre o <em>Marketing</em> Digital e <em>Marketing</em> Científico Digital no contexto ASEO, onde elementos de <em>marketing</em> digital convergem aos elementos de <em>marketing</em> científico, por caminhos que se entrelaçam em estratégias e ações específicas, perfazendo-se em caminhos possíveis no processo construtivo à visibilidade da produção científica.</p> <p> </p>
The impact of market integration on the digital divide: An analysis based on the heterogeneous effect of innovation resource synergy
<p>Resource market reforms have provided opportunities for reducing the digital divide (DD). In this study, we analyzed the theoretical mechanism of the impact of market integration (MI) on DD and the intermediary role of innovation resource (IR) synergy. Data from 271 cities in China were collected, and the DEA–Malmquist index and Thiel index were utilized to quantify DD among these cities during 2011–2019. The intermediary effect and SDM models were adopted for an empirical analysis. The results showed that (1) MI had a negative effect on DD in addition to significant spatial spillover effects. MI widened DD in the local city but narrowed the same in the adjacent cities. (2) IR synergy exerted positive intermediary effects, which were heterogeneous. Through human resource synergy, MI narrowed DD, through knowledge synergy, MI widened DD, and through the R&D capital synergy, MI did not significantly influence DD. (3) There was no significant spatial spillover effect of the intermediary role of IR synergy.</p>
Tendencias de investigación sobre estrategias de marketing digital y satisfacción estudiantil en la educación superior: Un análisis bibliométrico
<p><span>The main objective of this bibliometric article is to analyse and synthesise existing research that explores the relationship between digital marketing strategies implemented by higher education institutions and the satisfaction perceived by students. A bibliometric methodology was adopted, constructing a canonical search equation in the Scopus database, without temporal restrictions. The extracted data were processed using Bibliometrix and VOSviewer to create scientific maps and perform statistical analyses. The main results reveal a significant growth in scientific output, with a total of 1126 published papers and remarkable international collaboration. The core concepts are social networks, e-commerce, student satisfaction and digital marketing. An interdisciplinary nature is observed, with contributions from various areas of knowledge. Although the interest is global, the growing participation of Middle Eastern nations is noteworthy. In conclusion, the field of digital marketing research on university students has experienced significant growth, reflecting the adoption of digital technologies in higher education and the need for effective digital marketing strategies to attract and retain students.</span></p>
Appendix to 'Digital Marketing in Indian Pharmaceuticals: Strategies for Prescription Products Targeting Healthcare Professionals
<p>This appendix supplements the scoping review on digital marketing strategies in the Indian pharmaceutical industry from 2014 to 2024. It includes additional data, case studies, reference tables, and detailed analyses that support the main paper, providing further insights into the adoption and effectiveness of digital tools among healthcare professionals. The appendix also incorporates supplementary materials that expand on the use of AI, social media, omnichannel marketing, and key theoretical frameworks, such as the Unified Theory of Acceptance and Use of Technology (UTAUT) and Customer Journey Mapping (CJM), used in the main study.</p>
The impact of market integration on the digital divide: An analysis based on the heterogeneous effect of innovation resource synergy
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APROXIMACIÓN A LAS CONTRIBUCIONES TEMÁTICAS SOBRE MARKETING DIGITAL
<p><span>La investigación tuvo como objetivo realizar una aproximación a las contribuciones temáticas sobre Marketing Digital (MD). Se trata de un estudio descriptivo con diseño documental, basado en la revisión bibliográfica realizado bajo los supuestos de la metodología cualitativa. Se utilizó la técnica de análisis de contenido teniendo como unidades de información 86 artículos científicos publicados en el período 2018-2020, registrados en la base de datos REDALYC. Las contribuciones temáticas resultantes enfatizan aspectos tales como: los factores que definen el comportamiento del cliente; la forma óptima de utilizar las tecnologías de información y comunicación, como vía para lograr la innovación en el marketing y en el contexto organizacional, de forma general; el impacto del MD en el cumplimiento de los requerimientos específicos de poblaciones ubicadas en sectores públicos y privados; así como, la gestión estratégica de recursos y capacidades en el área analizada. Como conclusión se destaca que el estudio de las contribuciones temáticas responde a la necesidad de conocer y comprender el alcance del MD en las organizaciones y sus implicaciones en el desempeño, así como su impacto en determinados tipos de organización.</span></p>
Global evolution of educational marketing in the digital age: A bibliometric analysis of its impact on student satisfaction
<p><span>Educational marketing has emerged as a crucial strategy to improve student satisfaction in an increasingly competitive and globalized academic environment. This bibliometric research aimed to analyze the evolution and trends in the scientific literature on educational marketing as a strategy for student satisfaction. A qualitative and descriptive approach with a non-experimental and longitudinal design was used. The study analyzed 201 documents extracted from Scopus, using bibliometric techniques implemented through VOSviewer and Bibliometrix. The results reveal an annual growth of 10.51% in scientific production, with significant contributions from the United States, United Kingdom, Australia and India, as well as a growing participation of Latin American countries. A core of specialized journals leading publication in this field was identified. Keyword co-occurrence analysis highlighted central themes such as higher education, e-learning and student satisfaction. The research shows an expanding interdisciplinary field, with approaches that address internationalization, the use of digital technologies and the personalization of educational services. It is concluded that educational marketing is an effective strategic tool to improve student satisfaction, retention and academic performance, highlighting the need to adapt these strategies to the rapid technological and social changes in the educational sector.</span></p>
Appendix for 'Current Trends of Digital Marketing in the Indian Pharmaceutical Industry'
<p>This appendix provides supplementary materials for the research paper titled <em>"Current Trends of Digital Marketing in the Indian Pharmaceutical Industry."</em> It includes detailed survey questions, statistical analyses, reliability and validity reports, and comparisons of digital marketing strategies between Indian and multinational pharmaceutical companies.</p>
Marketing social e desinformação em saúde digital: análise bibliométrica de uma década de pesquisas
<p>Video resumen de un artículo presentado en el VI Congreso Latinoamericano de Marketing Social en Brasil</p>
WeatherPon: A Weather and Machine Learning-based Coupon Recommendation Mechanism in Digital Marketing
<p>These are the datasets that we used.</p>
Supplementary material 1 from: Sakhnatska N, Aliekperova N, Kosyachenko K, Kostenko A (2023) The application of digital tools in Ukrainian pharmacies within holistic marketing. Pharmacia 70(3): 625-633. https://doi.org/10.3897/pharmacia.70.e108555
Survey for research the attitude of pharmacists to digitalization processes in ukrainian pharmacies within holistic marketing
REGULATION OF DIGITAL MARKETS IN UZBEKISTAN: ANALYSIS OF THE LAW OF THE REPUBLIC OF UZBEKISTAN "ON COMPETITION" NO. 850 FROM OCTOBER 4, 2023, AND DECREE OF THE CABINET OF MINISTERS NO. 256 FROM AUGUST 3, 2024
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Consumer Perceptions of Waterpipe Tobacco Packaging and Digital Marketing Claims
ClinicalTrials.gov study NCT05439421. IPD Sharing: NO. Countries: 1. Publications: 0.
SNAP Fruit and Vegetable Incentive Program Digital Promotions for Farmers' Markets
ClinicalTrials.gov study NCT04458350. IPD Sharing: UNDECIDED. Countries: 1. Publications: 0.
Effectiveness of Digital Marketing Strategies to Improve Adherence to Chronic Medications
ClinicalTrials.gov study NCT06599333. IPD Sharing: UNDECIDED. Countries: 1. Publications: 0.
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Allen Brain Atlas
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DANDI Archive for NWB datasets
DANDI is a BRAIN Initiative archive for publishing and sharing neurophysiology data, including electrophysiology, optophysiology, and behavioral data packaged as NWB and related standards.
International Brain Laboratory public data
The International Brain Laboratory public data releases expose standardized mouse decision-making experiments, including Neuropixels recordings, widefield calcium imaging, behavior, and session metadata accessed through the ONE API.
OpenNeuro
OpenNeuro is a free, open platform for sharing neuroimaging datasets, with public search, dataset pages, and download paths for web, S3, DataLad, and the OpenNeuro CLI.